Saul Bass was born in the Bronx district of New York City in the year 1920. Bass studied at the New York and Brooklyn College, and later had many apprenticeships with various Manhattan design firms. He did some freelance work mostly in commercial graphic design in New York, before moving to Los Angeles in 1946. He opened his own studio there still doing a majority of his work in the advertising business.
Bass was a very accomplished commercial graphic designer, creating many famous company logos you have probably seen today. One of these such designs is pictured above, the famous AT&T logo. A couple other examples are the corporate identities for United Airlines and the Bell Telephone System.
His commercial work is very well known, but the largest impact on the graphic design industry was probably due to his work in filmmaking. Before him opening credits weren’t even shown in most theaters. He would take a movie and design the title and credits to relate to what the movie was about. One of his most famous was for the movie The Man With the Golden Arm. He designed an arm with heroin track marks to relate to the main characters struggle with drug addiction.
Bass continued with work on other famous motion pictures like Psycho and Vertigo. After having great success in all these endeavors he decided to have a try in directing his own feature film entitled Phase IV. However, this film turned out to be a complete flop and Bass returned to what he did best, commercial graphic design.